Investment Memorandum
SERIES B
MARCH 2024
PLAYBOY SPIRITS
Playboy Enterprises and Spirits Investment Partners (“SIP ”) partnered in 2018 to create a portfolio of alcohol beverage brands, for global commercialization under Playboy Spirits, LLC.
The Company developed the brand “Rare Hare” for its portfolio of super-and ultra-premium whiskeys and cognac, “Tres Hares” for its tequila offerings and has also created the brand “PLAY HARD Seltzers” for a line of ready-to-drink (“RTD”) hard seltzers. Hard teas/lemonades, and craft cocktails.
Furthermore, the Company intends to create additional brands and product offerings as well as strategic partnerships in various countries, all of which will fall under the Playboy Spirits Investment.
On behalf of SIP and Playboy Enterprises, we are pleased to provide you with this overview covering our portfolio expansion, plans for the coming years, and outline of the Series B equity offering.
PLAYBOY
For nearly seven decades, Playboy has been one of the most recognizable brands in the world; breaking barriers and challenging the status quo with sophisticated and thoughtful content presented through the lens of fun, pleasure and freedom.
Since 1953 Playboy has been at the forefront of sex-positivity, anti-segregation, women’s reproductive rights, LGBTQ+ advocacy and cannabis reform. The Playboy ethos does not shy away from controversy or bold points of view, having featured global thought leaders such as Betty Friedan and Steve Jobs. Playboy unites minds that would not otherwise meet.
Playboy has successfully shifted its focus from its legacy print and digital media business and adopted a more modern focus on four key consumer product categories:
• Sexual Wellness
• Apparel
• Gaming & Lifestyle
• Beauty & Grooming.
Playboy has shed its silk robe and taken up the mantel as champions of diversity, social responsibility and women’s rights, and the market has rewarded the Company’s efforts.
97% UNAIDED GLOBAL BRAND AWARENESS
Playboy provides a robust and fully integrated marketing ecosystem that has been leveraged by Playboy Spirits as the Company enters the dynamic alcohol beverage space.
• Product + Partnership
• Influencers + Celebraties
• Events
• Social
3B
Global Consumer Spend
90%
Global Awareness Amongst Gen-z
13B
AVG Yearly Global Press Impressions
100M+
Social Media Reach
180
Countries where PYBG sells products
50/50
Female / Male Audience breakdown
SPIRITS INVESTMENT PARTNERS
Over the past decade, SIP is one of the leading firms in the alcohol beverage space, specializing in the private investment space
Spirits Investment Partners (“SIP”) was founded in 2015 by Marc Bushala (Co-founder and CEO of Angel’s Envy) to provide a comprehensive suite of resources for brands including product innovation, branding, package design, procurement, marketing, sales, distribution, compliance, accounting and finance.
PLARBOY SPIRITS BRANDS
2023 Results
38+
Media Hits
1.1B+
Impressions
$7.7M+
Est. Media Value
$200M
Capital
PLAYBOY SPIRITS
The Company developed the brand “Rare Hare” for its portfolio of super-and ultra-premium whiskeys and cognac, “Tres Hares” for its tequila offerings and has also created the brand “PLAY HARD Seltzers” for a line of ready-to-drink (“RTD”) hard seltzers. Hard teas/lemonades, and craft cocktails. Furthermore, the Company intends to create additional brands and product offerings as well as strategic partnerships in various countries, all of which will fall under the Playboy Spirits Investment.
THE PRESTIGE COLLECTION
The brand will leverage extensive relationships, expertise and a wide account base, built over the course of the last decade in US and international markets that a re a focus for SIP’s other ultra-premium whiskey, Heaven’s Door.
3 HARES TEQUILA COLLECTION
Playboy Spirits is set to debut a compelling tequila portfolio named 3Hares in 2024, marking our entry into the dynamic tequila market. Our strategic approach centers on a collaboration with Gran Casa Centinela, a distinguished Mexican tequila producer renowned for its century-old traditions and unwavering dedication to quality craftsmanship
READY TO PLAY ?
PLAY HARD Vodka Seltzer is a representation of the intersection between art, culture and content. Featuring Andy Warhol’s iconic pop art of the Playboy bunny, Andy Warhol’s impact on art and culture endures, making him a timeless and relevant source of inspiration.
KEY ADVISORS
Our Industry Partners