Investment Memorandum

SERIES B

MARCH 2024

PLAYBOY SPIRITS

Playboy Enterprises and Spirits Investment Partners (“SIP ”) partnered in 2018 to create a portfolio of alcohol beverage brands, for global commercialization under Playboy Spirits, LLC.

The Company developed the brand “Rare Hare” for its portfolio of super-and ultra-premium whiskeys and cognac, “Tres Hares” for its tequila offerings and has also created the brand “PLAY HARD Seltzers” for a line of ready-to-drink (“RTD”) hard seltzers. Hard teas/lemonades, and craft cocktails.

Furthermore, the Company intends to create additional brands and product offerings as well as strategic partnerships in various countries, all of which will fall under the Playboy Spirits Investment.

On behalf of SIP and Playboy Enterprises, we are pleased to provide you with this overview covering our portfolio expansion, plans for the coming years, and outline of the Series B equity offering.

PLAYBOY

For nearly seven decades, Playboy has been one of the most recognizable brands in the world; breaking barriers and challenging the status quo with sophisticated and thoughtful content presented through the lens of fun, pleasure and freedom.

Since 1953 Playboy has been at the forefront of sex-positivity, anti-segregation, women’s reproductive rights, LGBTQ+ advocacy and cannabis reform. The Playboy ethos does not shy away from controversy or bold points of view, having featured global thought leaders such as Betty Friedan and Steve Jobs. Playboy unites minds that would not otherwise meet.

Playboy has successfully shifted its focus from its legacy print and digital media business and adopted a more modern focus on four key consumer product categories:

• Sexual Wellness

• Apparel

• Gaming & Lifestyle

• Beauty & Grooming.

Playboy has shed its silk robe and taken up the mantel as champions of diversity, social responsibility and women’s rights, and the market has rewarded the Company’s efforts.

97% UNAIDED GLOBAL BRAND AWARENESS

Playboy provides a robust and fully integrated marketing ecosystem that has been leveraged by Playboy Spirits as the Company enters the dynamic alcohol beverage space.

• Product + Partnership

• Influencers + Celebraties
• Events
• Social

Global Consumer Spend

90%

Global Awareness Amongst Gen-z

13B

AVG Yearly Global Press Impressions

100M+

Social Media Reach

180

Countries where PYBG sells products

50/50

Female / Male Audience breakdown

SPIRITS INVESTMENT PARTNERS

Over the past decade, SIP is one of the leading firms in the alcohol beverage space, specializing in the private investment space

Spirits Investment Partners (“SIP”) was founded in 2015 by Marc Bushala (Co-founder and CEO of Angel’s Envy) to provide a comprehensive suite of resources for brands including product innovation, branding, package design, procurement, marketing, sales, distribution, compliance, accounting and finance.